How do you introduce the most game-changing off-road pickup Chevy has ever made? You hack a football game that 26 million people are watching. As part of the NFL season opener on NBC, we enlisted the help of the network’s actual sideline reporter, Michele Tafoya, to host a segment featuring the all-new Silverado ZR2 on adventures with a variety of correspondents.
With the help of NBC-style graphics and sportscasting-editing, our ZR2 commercial was virtually indistinguishable from the broadcast itself. From boating with racecar driver Chase Elliott to performing on stage with music artist BRELAND, from ranching with actor Chris Pratt to off-roading with champion Chad Hall, we demonstrated how the capability of Silverado ZR2 fits a variety of lifestyles and interests. Proving that whether you're off road or on, the first-ever Silverado ZR2 is the playmaker everyone wants on their team.
